FOUNDER, CEO & CREATIVE DIRECTOR

Caroline balances roles as both a business leader and a ceramicist expert. She has refined her skills and technical know-how over the years, crafting her distinctive manufacturing process through experimentation and intuition.

PORCELAIN TECHNICIAN & EXPERT

Renowned specialist and technician in Limoges porcelain and former product development manager at Raynaud, complements the team with his extensive knowledge and dedication to french savoir-faire.

HEAD OF PRODUCTION

From an accounting background in Dubai, Teresa joined our manufacturing team a year after its creation has been trained, over the years, in all production positions. She now possesses a comprehensive understanding of Three Seven Paris' production methods. Since 2022, she has been our Head of Production.

ILLUSTRATOR

FABRICATION

FABRICATION

ILLUSTRATION

In our pursuit of quality and sustainability, porcelain emerges as an obvious choice. Known for its exceptional qualities—purity, translucency, and hardness—it embodies our commitment to excellence.

Today, we are embarking on a strategic shift towards more sustainable practices, collaborating with leading experts in the field of porcelain craftsmanship.

The obsession and passion for creating quality products are deeply ingrained in us. The deliberate choice to prioritize a meticulous production process, valuing time and care, highlights our commitment to creating durable and ethical items that transcend time. Our goal is to instill an appreciation culture, giving objects renewed value and meaning. The idea of passing down tableware as heritage is also very present.

The establishment of the "Porcelaine de Saint Germain des Prés" brand is a strategic decision that significantly strengthens our brand's position in the luxury market. The name "Porcelaine de Saint Germain des Prés" signifies and implies a commitment to preserving Parisian manufacturing traditions.

Heritage and Craftsmanship: By establishing our production in Paris, our brand aligns with a long-standing expertise that reinforces the craftsmanship and excellence of our products.

Marketing and Commercial Leverage: This prestigious association enhances our marketing strategies by leveraging the historical and cultural recognition of Parisian craftsmanship. It attracts customers, investors, and potential partners.

Strategic Orientation: This unique positioning fosters partnerships and attracts a clientele committed to tradition and exclusivity. It supports marketing strategies focused on heritage, luxury, and authenticity.

From a commercial strategy perspective, our transition to porcelain significantly stimulates and develops our activities. This new direction opens up previously inaccessible market opportunities.

The hospitality and B2B sectors are proving to be essential growth areas. We have received inquiries from renowned chefs such as Cyril Lignac and prestigious establishments like the Ritz Hotel, as well as other reputed hotels and spas. All are interested in collaborating on tableware lines.

Previously, the fragility of our earthenware prevented us from working with restaurateurs. Porcelain thus opens up a new commercial landscape for us.

Proof of concept:

During the initial four years of TSP's launch, I gained invaluable insights into my business category, particularly regarding production. This period enabled me to thoroughly comprehend every aspect of it and how to optimize it efficiently. Today, I possess a profound understanding of each step involved in production and the strategies needed to maximize its potential.

Autonomy for Independence and Profit Maximization

his is primarily attributed to our innovative business model, wherein we maintain control over the entire production process, from manufacturing to retail.

By vertically integrating these operations, we have achieved margins reaching up to an outstanding 84%.

This strategic approach not only maximizes profitability but also ensures operational efficiency and quality control throughout the value chain.

Resilient model:

Our self sustained operations is not only extremely sustainable but also extremely resistant to outside impact.

Opening new channels:

While digital growth remains a primary focus for the company, 2024 and 2025 will mark the brand's expansion into new channels such as wholesale and hospitality.

We will have the flexibility to manufacture pieces in our Parisian ateliers for projects that have an added value in artisanal products, such as The Ritz Hotel. Alternatively, for larger-scale productions, we can opt for externalized, more industrial production in Limoges, where we retain creative control and oversee production.

This strategic approach aims to increase brand visibility and volume while showcasing our capability to operate on a larger scale.

Product diversification:

In the upcoming year, our focus shifts towards product diversification. We aim to imbue every aspect of daily life, from the bathroom to the lighting of living spaces, bedding, and fragrances. Our ambition is to evolve into a modern lifestyle brand, catering to contemporary needs and preferences.

While maintaining our existing permanent line, TSP will introduce vibrant new capsule collections, adding a splash of color and freshness to our offerings.

A proven business model:

Over five years of operation, we meticulously honed our business model through pragmatic adjustments, striving to find the perfect fit. We navigated various iterations until crafting our bespoke approach.

The most challenge phase is complete:

From refining our business model to optimizing margins, organization, and efficiency, our journey included overcoming the monumental task of establishing a manufacturing facility in the heart of Paris while maintaining financial stability. Now, it's time to soar to new heights.

A well-established network:

From day one, our brand has naturally attracted attention from prestigious department stores, luxury brands, and influencers within the industry. This organic growth speaks volumes, affirming our status as trendsetters in our own right.