Three Seven Paris blends the heritage of French savoir-faire with a modern, self-taught, conscious, and competitive approach, redefining the art of table.

Our mission is to transcend the traditional essence associated with porcelaine. Since our inception in 2017, we have dedicated ourselves to crafting products with sleek, timeless designs, where each pattern, meticulously handmade line by line, enhances the very essence of form. 

Our goal is to provide tableware that is not only aesthetically distinctive but also instantly recognizable. We are committed to elevating every dining experience, from the most vibrant vegetables to the simplest plate of pasta. 

Our Belief: Three Seven Paris is driven by the belief that our tableware should inspire a sense of better and more beautiful eating. Our attention to detail extends to every aspect, ensuring a unique tactile experience - even the edges of our cups are delicately designed to make your coffee as exquisite as a fine wine in the most delicate of glasses.

Beyond functionality: we seek to evoke an emotion with each piece - an emotion felt when holding it in your hand, contemplating the material's delicacy and its shimmering brilliance.

What set us apart ?

The brand, the products

Unmistakably different.

Our product stands out from the competition with its distinct identity, offering a look and feel that's truly unique.

An empirical approach: With a clear vision of how I wanted my tableware to look, I developed my own manufacturing technique through empirical and intuitive methods. I envisioned lightweight tableware with soft, organic curves, free from embellishments. My intention was for the patterns alone to enhance their beauty.

A unique DNA: the ivory plate and the black line as our signature. I aimed for my tableware to enhance whatever we would place on it: hence the choice of ivory tableware, not white, and the anthracite line drawing, not black. It's like a green screen in movies: these are the two colors least encountered in food. The contrast between the plate and even the simplest tomato is instantly captivating.

The emotion behind the product: I wanted to depart from the rustic and dusty connotations of ceramics. I aimed to imbue it with a fresh, modern air. I wanted my tableware to evoke emotion through its lightness and purity.

Brand Overview | 2 minutes

The Manufacture, the process

An Audacious Venture.

Reviving the tradition of craftsmanship in parisian heartland.

In 2021, we unveiled our manufacturing workshop to the public, located in the heart of Saint-Germain-des-Prés. A 150 m2 space unveiling both a boutique and a spectacular manufacturing facility.

Upholding ethical standards with conviction:

We embrace a fully handcrafted, 100% in-house production approach, prioritizing French expertise and rekindling the value of traditional know-how.

Our commitment to legacy is evident through our dedication to knowledge transfer. Operating with an eco-conscious mindset, we strive to minimize our environmental footprint.

Our production strategy is carefully balanced, ensuring scalability without compromising sustainability. Transparency is paramount to us, and we disclose all production processes openly.

Crafting an engaging customer experience:

Our commitment to providing an exceptional customer experience is as unwavering as our dedication to craftsmanship.

In our boutique, every stage of production is visible, offering complete transparency. Customers have the opportunity to closely observe our meticulous artisanal process.

By sharing our expertise and the subtleties of our craft, we seek to forge authentic connections with our customers. By providing them with insight into the passion and effort invested in each product, we aim to cultivate a deeper appreciation for our brand.

Manufacturing Overview | 2 minutes

The business model

A Competitive and Sustainable Economic Model

Centralized, Ethical, and Conscious Production, Yet Highly Competitive

Three Seven Paris relies on a straightforward, ethical, and innovative economic model.

We fully internalize our production processes.

Over four formative years, we meticulously developed an exclusive manufacturing model that positioned us as pioneers in profitability. Our model seamlessly adjusts to market demand, proving that craftsmanship can be synonymous with efficiency.

SUSTAINABLE YET HIGHLY COMPETITIVE MODEL

Since its establishment, we've crafted a distinctive and innovative model by fully integrating our production processes. Our ethical and environmentally conscious production approach has proven to be remarkably competitive.

With a current team of four individuals earning a combined monthly salary of 10K, we produce 1200 pieces per month, valued at 70K. To scale our operations, we only need to recruit two additional illustrators to double our production output. In summary, with a total salary of 15K for six production staff, we can produce 2400 pieces per month and generate 140K worth of inventory.

What we achieved organically.

CLEAN PROFITABLE GROWTH

Despite being entirely self-financed since its inception, TSP generated a revenue of 600K last year with a 7% EBIDTA.

The brand's organic growth without specific budgets allocated to communication and marketing demonstrates its potential for future expansion when budgets are allocated to these areas.

GLOBAL WHOLESALE EXPANSION

Upon the brand's wholesale debut, we established more than 80 resellers worldwide, spanning across prestigious international retail chains and department stores.

Strategic alliance with the largest Korean retail group to realize 3 million in revenue over 3 years through 2 concessions and flagship store.

RECOGNIZED RETAIL CONCEPT

In December 2021, we inaugurated our manufacturing facility in the vibrant neighborhood of Saint-Germain-Des-Pres.

Our commitment to delivering an exceptional customer experience is as unwavering as our dedication to craftsmanship. 

At our store, every stage of production is visible, offering complete transparency. Customers have the opportunity to engage in an interactive experience, witnessing the meticulous artisanal process firsthand.

Through sharing our expertise and the intricacies of our craft, we strive to forge genuine connections with our customers. By providing insight into the passion and effort imbued into each product, we aim to cultivate a deeper appreciation for our brand.

This mutual understanding not only enriches the customer's journey but also fosters a profound sense of respect and admiration for our brand.

Our innovative retail concept was recognized with the prestigious Paris Shop and Design award, which annually honors outstanding achievements in commercial architecture in Paris.

360° IMMERSIVE POP UP ACTIVATION - LE BON MARCHÉ

Enhenced retail experience

The pop-up event spanned over three months, from October through December, and allowed us to connect with our clientele in a unique and engaging way.

During this period, we showcased our exquisite collections within The Bon Marché. We created a captivating atmosphere that featured a live illustration workshop: our talented illustrator worked on-site, capturing the attention of clients by sketching right before their eyes. This not only added an interactive and artistic dimension to the shopping experience but also showcased our brand's dedication to craftsmanship and creativity.

The primary focus of this pop-up event was to enhance the retail journey for The Bon Marché's clientele.

Immersive and participative workshops

 In line with this objective, we organised two illustration classes every month, allowing customers to delve deeper into our creative process. The Bon Marché's strategic promotion, initiated 10 days before each class, ensured a high level of anticipation among the audience. Interested clients were able to secure their spots in these ceramic illustration classes by conveniently scanning a QR code.

This immersive experience not only allowed us to showcase our collections but also fostered a deeper connection with our clients. The live illustration workshops and the hands-on classes created a sense of involvement and appreciation for our brand's artistry. The synergy between our brand's ethos and The Bon Marché's commitment to elevating retail experiences resulted in a successful and enriching collaboration.

LUXURY COLLABORATIONS

Luxury brands have sought collaborations with us, with esteemed names such as Chopard, Petrossian, and The Ritz Hotel among our partners since 2022.

For Chopard, we hand-drew their renowned flower on 500 of our photophores, which they gifted to their top clients just before Christmas.

With Petrossian, we developed a special egg holder featuring a hand-painted "Caviar" pattern. We launched this collaboration with Mickael Petrossian himself, showcasing a recipe for Oeuf au Caviar, highlighting the egg holder.

Additionally, we are collaborating with the renowned pastry chef of The Ritz Hotel to incorporate the design of his upcoming pastry into our plates, creating a continuous and aesthetically striking pattern.

STRONG B2C COMMUNITY

With self-financing as our backbone, TSP showcases its capacity for independent growth, nurturing a resilient B2C community that contributes to 80% of our revenue.

Our social media presence has also flourished, boasting an impressive following of 85K.

PRIVATE EVENTS & TEAM BUILDINGS

Major corporate entities like L'Oréal and TikTok, as well as luxury brands such as Louis Vuitton and Chanel, have opted to privatize our manufacturing facility for their team-building events.

Upon arrival, they are greeted with exquisite cocktails and snacks, and we offer them a firsthand glimpse into our craft and production processes to immerse them in our world. Following this, they participate in a two-hour illustration class using our pieces.

Tailoring the experience to their preferences, we guide them in exploring creative themes relevant to their companies.

COLLABORATIONS WITH IMPACT

Heimstone - 250K in revenue in 3 hours

In June 2022, our collaboration with the esteemed fashion brand Heimstone commenced with an exclusive private event, culminating in an online launch at 9 PM. Within the first three hours, our partnership garnered an astounding $400K in sales, marking it as Heimstone's most successful collection launch to date.

La Bonne Brosse - Sold out within 48 hours

In early spring 2024, we debuted our ambitious collaboration with a renowned beauty brand, blending expertise, innovation, and ethical values. The 500 meticulously hand-painted brushes sold out within a mere 48 hours of the launch, underscoring the success of our partnership.

Oh My Cream! Advent Calendar - Sold out in record time of 2 weeks.

We designed the highly anticipated Oh My Cream! advent calendar, eagerly awaited by their customers every year. True to our aesthetic and mix-and-match approach, the calendar broke records upon its launch, with 45,000 sets sold out in just 2 weeks.

Meet the Team.

  • Caroline Petit Mason

    FOUNDER, CEO & CREATIVE DIRECTOR

    Caroline balances roles as both a business leader and a ceramicist expert. She has refined her skills and technical know-how over the years, crafting her distinctive manufacturing process through experimentation and intuition.

  • Guy Ménard

    PORCELAIN TECHNICIAN & EXPERT

    Renowned specialist and technician in Limoges porcelain and former product development manager at Raynaud, complements the team with his extensive knowledge and dedication to french savoir-faire.

  • Teresa Velarde

    HEAD OF PRODUCTION

    From an accounting background in Dubai, Teresa joined our manufacturing team a year after its creation has been trained, over the years, in all production positions. She now possesses a comprehensive understanding of Three Seven Paris' production methods. Since 2022, she has been our Head of Production.

The manufacture experts.

  • Ophélie Papillon

    ILLUSTRATOR

  • Charles Rastoul

    ILLUSTRATOR

  • Teresa Velarde

    FABRICATION

  • Nisrine Hayek

    FABRICATION

The advisory board.

The inevitable shift to Porcelaine

  • BETTER & MORE SUSTAINABLE RODUCTS

    In our quest for superior quality and sustainability, there exists only one option: porcelain. Renowned for its exceptional standards, purity, and resilience, it epitomizes our dedication to excellence.

    Today, we embark on a strategic shift towards more sustainable practices, supported by top-tier experts in porcelain craftsmanship.

    The relentless pursuit of crafting products of unparalleled quality is ingrained within me. The deliberate choice to prioritize a meticulous production process underscores our commitment to creating enduring, ethically sound items that transcend time. Our objective is to instill a culture of appreciation and care for our possessions, fostering a generational legacy where our tableware becomes cherished heirlooms.

  • ETHICAL MODERN LUXURY:

    The "Porcelaine de Saint-Germain-Des-Près" label serves as an exclusive hallmark that distinguishes our brand, positioning us within the realm of luxury French craftsmanship. This unique stamp not only sets us apart but also signifies our commitment to preserving and reviving Parisian manufacturing traditions in the heart of the city. As the sole bearer of this prestigious designation, we epitomize a fusion of heritage and luxury, offering discerning consumers a truly unparalleled experience.

    Our Paris-based manufacturing facility aligns us with this esteemed heritage, establishing us as custodians of artisanal excellence. This heritage grants us unique credibility, appealing to customers, investors, and partners.

    This association opens doors commercially and in marketing, leveraging the recognition and allure of "Porcelaine de Paris" to highlight our offerings. It anchors us in excellence and tradition, paving the way for strategic partnerships and a loyal clientele.

  • NEW MARKETS: HOSPITALITY & B2B

    From a business strategy perspective, our transition to porcelain significantly fuels our business development. Shifting to porcelain production unlocks previously inaccessible market opportunities.

    The hospitality and B2B sectors emerge as key avenues for growth. We have received inquiries from renowned chefs such as Cyril Lignac, esteemed establishments like The Ritz Hotel, and acclaimed hotels & spas, seeking to collaborate on dishware lines.

    Previously, we declined such partnerships due to the delicacy of our earthenware. However, with porcelain, an entirely new market landscape unfolds before us.

Great for investors.

  • 70% MARGIN

    Proof of concept:

    During the initial four years of TSP's launch, I gained invaluable insights into my business category, particularly regarding production. This period enabled me to thoroughly comprehend every aspect of it and how to optimize it efficiently. Today, I possess a profound understanding of each step involved in production and the strategies needed to maximize its potential.

    Autonomy for Independence and Profit Maximization

    his is primarily attributed to our innovative business model, wherein we maintain control over the entire production process, from manufacturing to retail.

    By vertically integrating these operations, we have achieved margins reaching up to an outstanding 84%.

    This strategic approach not only maximizes profitability but also ensures operational efficiency and quality control throughout the value chain.

    Resilient model:

    Our self sustained operations is not only extremely sustainable but also extremely resistant to outside impact.

  • SCALABILITY & DIVERSIFICATION

    Opening new channels:

    While digital growth remains a primary focus for the company, 2024 and 2025 will mark the brand's expansion into new channels such as wholesale and hospitality.

    We will have the flexibility to manufacture pieces in our Parisian ateliers for projects that have an added value in artisanal products, such as The Ritz Hotel. Alternatively, for larger-scale productions, we can opt for externalized, more industrial production in Limoges, where we retain creative control and oversee production.

    This strategic approach aims to increase brand visibility and volume while showcasing our capability to operate on a larger scale.

    Product diversification:

    In the upcoming year, our focus shifts towards product diversification. We aim to imbue every aspect of daily life, from the bathroom to the lighting of living spaces, bedding, and fragrances. Our ambition is to evolve into a modern lifestyle brand, catering to contemporary needs and preferences.

    While maintaining our existing permanent line, TSP will introduce vibrant new capsule collections, adding a splash of color and freshness to our offerings.

  • READY TO BLOOM

    A proven business model:

    Over five years of operation, we meticulously honed our business model through pragmatic adjustments, striving to find the perfect fit. We navigated various iterations until crafting our bespoke approach.

    The most challenge phase is complete:

    From refining our business model to optimizing margins, organization, and efficiency, our journey included overcoming the monumental task of establishing a manufacturing facility in the heart of Paris while maintaining financial stability. Now, it's time to soar to new heights.

    A well-established network:

    From day one, our brand has naturally attracted attention from prestigious department stores, luxury brands, and influencers within the industry. This organic growth speaks volumes, affirming our status as trendsetters in our own right.

Competitor Analysis

In every major French house, there exists a unique expertise that has been internalized.

TSP has a significant role to play in the tableware and home decor market with a unique positioning that celebrates craftsmanship, expertise, and a creative modernity lacking in some industry leaders. Our current manufacturing facility in the heart of Saint-Germain-des-Prés and the Porcelaine de Saint-Germain-Des-Près label afford us an unparalleled unique luxury positioning.

Blueprint for tomorrow's growth

THE MANUFACTURE

THE BRAND

The brand: flagship, luxury, Parisian, exclusive, and trendy. Offering rare and desirable products.

The clientele: Parisian, affluent, and international visitors in search of exclusive products.

THE DNA: uniqueness, disruption, a new definition of luxury: ethical, cool, and committed.

THE OBJECTIVES

Short-term: Maximize production at the Rue des Saints-Pères facility to full capacity by the third year.

Long-term: Duplicate the manufacturing/retail model in major international cities: Hong Kong, Tokyo, and New York.

THE PRODUCTION

Production: entirely internalized in our Rue des Saints-Pères facility, ensuring authenticity and supported by the prestigious Porcelaine de Saint Germain des Prés label.

Ethics: emphasis on exceptional product quality, craftsmanship, and appreciation for craftsmanship. Our manufacturing method, choosing the long term, adds value to our products.

THE PRODUCTS

Initial focus: tableware and decoration (lighting, candles, vases).

Expansion: Rapid expansion into other home categories: bathroom, lighting. Creating new colorful ranges and shapes.

THE DISTRIBUTION

Primary focus: Strategic emphasis on digital to maximize and optimize production capacity at Rue des Saints-Pères (2.4M€).

Diversification of sales channels: Market expansion with entry into B2B and hospitality markets planned for September 2024, as well as the development of strategic collaborations in progress: Nespresso, Lignac, and The Ritz Hotel.

THE OUT-SOURCING

THE BRAND

The brand: accessible luxury, highly identifiable, with French quality.

The clientele: primarily restaurateurs, hoteliers, and occasionally customers of brands we collaborate with (Monoprix, ampm, etc.).

The ethics: products made in France (Limoges for tableware, for example), where we always prioritize quality and uniqueness.

THE OBJECTIVES

Diversification: Outsourcing a portion of production, on products independent of our expertise, to expand the product range and develop a lifestyle brand, including bedding, tableware, lighting, and ambient fragrances.

Advantages: Increase in revenue and volume, opening up new markets such as hospitality, catering, and B2B.

THE PRODUCTION

Outsourced production: Allows for scalability, diversification, and meets demands for higher volumes.

THE PRODUCTS

Expansion of the range: Table linens, bedding, fragrances, lighting.

Long-term vision: Increase revenue and volume; establish as a lifestyle brand with a strong presence in interior decoration.

THE DISTRIBUTION

Primarily focused on B2B and hospitality sales, supplemented by strategic collaborations.

Forge strategic partnerships to strengthen market presence and attract a broader clientele.

Expansion Plan and Investment Allocation

SEEDING

Phase 1

2024-2025

Investment Need: €550K

Total revenue: €975K

Total profits: €94K

 GOAL

1- Introducing our new porcelain brand to the French market and increasing awareness. 

2- Expanding into the wholesale market and B2B sector. 

3- Exploring significant collaborations to introduce our brand, such as partnering with Nespresso.

CHALLENGE

Financing our porcelaine transition

FINANCIAL NEED: 350K€

REVENUE: 900K€

EXPENSES: 840K€

THE MANUFACTURE

 GOAL

1. Finding the right partners to develop the products.

2. Introducing our new lines to the appropriate markets through various trade shows.

3. Rapidly expanding the brand into new and international markets.

CHALLENGE

Timing and balance between  the manufacturers, product quality and positioning toward new markets.

FINANCIAL NEED: 200K€

REVENUE: 74K€

EXPENSES: 40K€

THE OUT-SOURCING

SPROUTING

Phase 2

2025-2026

Investment Need: €450K

Total revenue: €1M9

Total profits: €390K

THE MANUFACTURE

GOAL

1. Increasing customer acquisition through expanding our channels and market reach.

2. Focusing on robust growth in Asia through strategic partnerships with wholesale distributors.

3. Leveraging digital channels to maximize sales on Rue des Saints Peres.

CHALLENGE

Attracting more customers by expanding channels & markets and product category

FINANCIAL NEED: 250K€

REVENUE: 1M420€

EXPENSES: 1M310€

THE OUT-SOURCING

 GOAL

1. Continued development of appealing household products to nourish our line.

2. Expansion of international clientele, including retailers, hotels and restaurants. 

3. Strategic collaborations with global brands.

CHALLENGE

Expand and diversified our client base.

FINANCIAL NEED: 200K€

REVENUE: 480K€

EXPENSES: 200K€

BLOOMING

Phase 3

2026-2027

Investment Need: €0

Total revenue: €3M1

Total profits: €1M3

THE MANUFACTURE

GOAL

1. Expand market presence in key Asian cities, including Qatar and the UAE, to reach a broader audience..

2. Enhance TSP's customer experience internationally by establishing additional pop-up stores in emerging markets and securing long-term corners in strategical locations.

3. Establish TSP as the leading French porcelain brand, known for its elegant creativity in urban markets.

CHALLENGE

Successfully position the brand with loyal customers in both european and asian markets

FINANCIAL NEED: 0€

REVENUE: 2M340€

EXPENSES: 1M550€

THE OUT-SOURCING

 GOAL

1. xx

2. xx

3. xx

CHALLENGE

xx

FINANCIAL NEED: 0€

REVENUE: 760K€

EXPENSES: 200K€